Analisis of music video 2 - My version of State of mind -Filmed and edited by me

http://www.youtube.com/watch?v=-s_M3sdMNgQ&feature=related

Brum State of Mind by Entity and Shanice produced by Greg Martin
The song is a remake of the original so when i dicieded to make a remake of the video i analised jay-z's version in great detail witch has worked well with over 600 plays in two days the video has been a hit.
The narrative again here is basically showing and representing Birmingham,so with no establishing shot the montage sets the scene so you instantly know its Birmingham iv used famous land marks in the pictures so that it carnt be interpreted wrong. It starts off with a fast pace because of the montage but slightly slows down as it it not used throughout,The image i wanted people to have was that Birmingham classy so the location was choose for a reason,nice marble buildings fountings and hotel rooms,all of which i had to get filming permission for. Again this is a juxtaposition because personally i dont see Birmingham as classy at all but this is what i was trying to market. Thew the verse's there is mainly close ups and mid shots and this is again trying the remake the style of the original and the transitions are clean and cut quick varied from the chorus where there is a big uses of fade threws and dissolves with tracking shots,the angle of the camera in certan shot is also trying to give the artist power so show there in a sence on top of there city.

Developemt of editing

Over time the princibals of editing has changed and developed with technology there is now programs such as final cut pro,at first editing was as simple as cuting a piece of film and joining it back again and thats from just over a hundred yesrs ago. Now theres all sorts of ways to illustrate a song such as mixing graphics in with original footage useing editing software. There is now ability to have better transitions between shots aswell.

Analisis of music video 1 - Empire State Of Mind

Empire State Of Mind by Jay-z and Alicia Keys,Produced by Al Shux
The basic narrative of the video is as simple as him showing new york in a classy way which is a juxtaposition of Jay-z because he is an artist that has come from the slums of America seen by many as the ghetto, but is now standing in front of big buildings inside flashy hotels and i believe it not only shows the progression of an artiest but him as an individual the producer is not only trying to show new york that is the clear narrative of the song but symbolize change.

This video comes under the genre of rap and it begins with a montage of stills (still images) of famous monuments of new york city followed by a mid-shot of jay-z standing outside of a nice building. Most shots are followed by this and are on the streets of new york,there is a high use of mid-shots threw-ought followed by close ups again to show detail,facial expressions ect..,by doing this i believe it brings a deeper meaning to what is being said you get to tell by his facial expressions what it means to him. There is not much movement going on with the camera angles apart from only on the chorus where the camera tracks Alicia Keys playing the piano. From start to end this video has a a series of montage stills being played. The whole video is done in black and white up until the end were color is re-introduced,again i believe this is to show change it ends with an extream long shot with them left standing high up on brightly lit stairs. The costume in this just relates to their character nothing extravagant just smart urban clothing with is them being them self's and again a code and convention of a typical stereo type of a raper. The sound track is done to a band using a piano,guitar and set of drums,not your typical rap song and in my opinion adding class to it. The editing is is done to the beat to create impact for example a different image will appear when the beat changes the editor also likes to fade images threw and uses various transitions.

http://www.youtube.com/watch?v=0UjsXo9l6I8

The perpose of a music video.

Bands, musicians and music artiest alike use music videos for various reasons. One being a visual aid to illustrate what is being said, the video is used to anchor the idea of what the musician is trying to portray. The other being another medium that they can put there creativeness into giving them a further outlet to distribute there music on the market allowing them to gather a bigger fan base by using there unique selling point for the track. The unique selling point would be described as a strength within the project that you can then use and exploit to market the project.