Lecturer feedback - RESUBMISSION

15.1 INCOMPLETE
I am disappointed to see that you have still not completed Task One (part two) of your assignment brief. If you do not complete this, you cannot receive a grade for this Unit. As editing is central to what you want to do professionally, I think it is in your interest to not only complete this, but to do a thorough and detailed job!

NEW re-done post --The perpose of a music video

Bands, musicians and music artiest alike use music videos for various reasons. One being a visual aid to illustrate what is being said, the video is used to anchor the idea of what the musician is trying to portray. The other being another medium that they can put there creativeness into giving them a further outlet to distribute there music on the market allowing them to gather a bigger fan base by using there unique selling point for the track. The unique selling point would be described as a strength within the project that you can then use and exploit to market the project.
Michael jackson thriller had ground breaking danceing as a unique selling point for his video, he also was one of the few black musician's to have a music video out on MTV at the current time so this furtherd him greatly.

Lecturer feedback - areas for improvement

Although you have briefly described the development of editing, you have not completed part 2 of Task One – please refer to your Assignment Brief. 15.1 NYA


You have explained the purposes of music video, which you further supported in your analysis of the Michael Jackson video, Thriller. 28.1D In future, please proofread your written work before submission for spelling, grammar and punctuation. If you do not feel confident doing this, please give your work to someone you trust to help you.

WOW! I am very impressed with your video and the talent of your friends, Entity and Shanice! You have clearly shown your analysis of Empire State of Mind, with your brilliantly edited video. You have noticed and copied with near professional quality the editing techniques and camera shots. FAB! 28.2D

Analisis of music video 3 - Michael Jackson - Thriller

Michael Jackson - Thriller changed how music videos are looked at the ground breaking 14minute video began raking in views from when it was released on MTV. the narrative of the video is that the main character michael turns into a zombie and the aim of the producer was to scare the audience in a seance because its like a short film. The unique selling point of this video is the dramatic costume and well learnt dance routines which made the audience watch regardless of if they liked the song or not .

Many tried to copy this style of pop video after for its great choreography which made people stop to watch it became universal for pop videos to have dance. From start to end the video is set in dark gloomy places with low light creating a certian mood which works perfectly along with the dramatic costume and make-up ,you'll often get close-ups just to show the make-up and costume in this. There are many varied shots used for thriller due to the dancing and codes and conventions of a short film like the first half of the video.