Bands, musicians and music artiest alike use music videos for various reasons. One being a visual aid to illustrate what is being said, the video is used to anchor the idea of what the musician is trying to portray. The other being another medium that they can put there creativeness into giving them a further outlet to distribute there music on the market allowing them to gather a bigger fan base by using there unique selling point for the track. The unique selling point would be described as a strength within the project that you can then use and exploit to market the project.
Michael jackson thriller had ground breaking danceing as a unique selling point for his video, he also was one of the few black musician's to have a music video out on MTV at the current time so this furtherd him greatly.
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